When you run a pay per call campaign, your sales team will talk to prospects for a specific period of time. Depending on the circumstance, this period may vary. The Digital Market Media platform gives you a few minutes to confirm the call qualifies before billing it. During that time, the caller has already demonstrated an interest in your business and meets the criteria for your ideal customer. Pay per call advertising campaigns can be highly effective if you have a strategy for measuring ROI.
Unlike other marketing strategies, pay per call is unique in that it involves multiple stakeholders, platforms and networks. In contrast to other advertising methods, this type of performance marketing involves the caller, advertiser, and buyer. The majority of people now own a cell phone. And as more people become mobile and use their phones for everything from shopping to searching for information, the potential for pay per call marketing is greater than ever. Today, everyone has a cell phone. According to the latest figures, 81% of the population owns a mobile phone. By 2020, 6.3 billion mobile broadband subscribers will be on the planet.
Paid per call advertising is a powerful tool for marketers who are receiving a steady stream of calls. It can help you unlock higher-quality calls and increase your conversion rate. The benefit of PPC advertising is that you only pay for the ads if the calls convert, making it a cost-effective way to reach high-intent consumers. Moreover, unlike with other forms of advertising, the pay per call network has a low overhead and offers excellent results for publishers.
The process is easy and convenient. When you start a pay per call marketing campaign, you can use various pay per call advertising companies at the same time. The key to this process is to ensure that you can track who is generating the calls. A unique phone number will help you know exactly who is generating the calls, which will allow you to evaluate the effectiveness of your campaign. Invoca has developed the technology to track each call, so you can be certain of its quality.
One of the greatest benefits of pay per call advertising is that the cost per acquisition is much lower than with other methods of marketing. In contrast to the majority of digital advertisements, a phone call is 15 to 25 times more likely to result in a purchase. This is because phone calls are a direct interaction, and therefore more likely to convert than email campaigns. Using your phone number to advertise on your website will significantly boost your call-to-lead ratio, which will result in higher conversion rates.
While Pay Per Call advertising has become more popular over the past several years, its origins lie in the simple paper advertisements that were so common in the early days of affiliate marketing. It allows advertisers to buy qualified leads with a good chance of converting into sales. The process of provisioning a toll-free phone number is easy. Likewise, if you are interested in selling training courses, you can sell them as well. This way, you’ll have a consistent stream of income.